Over the past decade or so, Target has been one big-name corporate retail chain that seemed to eagerly go along with the Woke Express, putting policies in place, for instance, on bathroom and dressing room use which accommodated biological men who say they identify as women over the objections of women and concerned parents everywhere.
“We took a stance,” Target CEO, Brian Cornell, told CNBC at the time. “We’re going to continue to embrace our belief in diversity and inclusion, just how important that is to our company. But we’re also going to make sure our focus on safety is unwavering.”
That policy understandably sparked outrage and calls for a boycott, with many previously loyal Target customers vowing to shop at Target’s competitors until they came to their senses and reversed course.
Sales and stock saw a steady decline after that, something that got even worse in 2023 when they began marketing LGBTQ-themed merchandise to children after partnering with a self-described “gay, trans” designer who insisted that “Satan loves you.”
Fast forward to January 2025 as President Donald Trump ushers in what he calls the “Golden Age,” and suddenly, Target is singing a much different tune:
Throughout 2025, we’ll be accelerating action in key areas and implementing changes with the goal of driving growth and staying in step with the evolving external landscape. We will continue to monitor and adjust as needed. Current actions include:
- Concluding our three-year diversity, equity and inclusion goals.
- Concluding our Racial Equity Action and Change (REACH) initiatives in 2025 as planned. […]
— Read More: redstate.com
