Jaguar is a brand that has been beloved by automotive enthusiasts for decades, thanks mostly to its amazing success in racing during the 1950s, producing Le Mans winners like XK-120C, C-Type, and D-Type.
Then, it made what Enzo Ferrari called “the most beautiful car ever made” — the iconic Jaguar E-Type.
An anonymous insider at JLR confirmed that this rebrand has been just as unpopular inside the company.
Fast-forward to today.
After changing hands many times over the decades, Jaguar now belongs to India’s Tata Motors, which also owns Land Rover. It’s done pretty well with the latter, especially with its all-new version of the Defender. […]
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