In a time when so much of modern media feels disconnected from enduring values, Volvo’s latest ad for the EX90 SUV stands as a beacon of what truly matters: life and family. The nearly four-minute commercial tells a moving story that begins with a simple yet profound moment—a man learning he is about to become a father.
From there, the ad follows the imagined journey of his child’s life, highlighting the pivotal role a parent plays in nurturing and protecting their family. With scenes of joy, curiosity, and togetherness, the commercial captures the universal beauty of family life.
The Volvo EX90 is seamlessly woven into this narrative, reinforcing its message as “the safest Volvo ever made—for life.”
Pro-Family Messaging: A Vital Reminder
In today’s media landscape, messages that affirm life and family are increasingly rare. Instead, many ads focus on the divisive, the fleeting, or the controversial. Against this backdrop, Volvo’s ad is not just refreshing—it’s necessary. It speaks to a cultural hunger for stories that celebrate what is enduring and sacred.
The ad’s timeline—beginning at the moment of conception and following the life of a growing child—feels especially poignant. It subtly but powerfully acknowledges the beauty of new life and the responsibility parents carry in guiding that life. This message, framed within the context of a family’s journey, resonates deeply in a culture that often seems to undermine these values. […]
— Read More: redstate.com
