(ZeroHedge)—Five months after Jaguar Land Rover (JLR) effectively “Bud Light’d” itself with a woke social media campaign, the British automaker is reportedly severing ties with its ad agency, according to British media.
But why now—half a year later? The backlash over its controversial woke rebranding occurred last fall, yet the company’s pronoun-wielding executive publicly defended the cringe ad at the time.
The Telegraph first reported that JLR was severing ties with its ad agency, Accenture Song, after the marketing disaster on November 19.
Elon Musk asked JLR: “Do you sell cars?”
In 2021, Accenture Song joined forces with Spark44, JLR’s client-agency joint venture, to create a new marketing approach for JLR’s shift to an electric-first, modern luxury business.
But JLR’s marketing blunder was merely a repeat of Bud Light’s trans activism and a lesson for corporations not to stack their teams with woke activists.
Much like Bud Light’s disastrous foray into identity politics, JLR fell into the same woke trap. Now, the brand is paying the price as a multi-year sales decline deepens.
Days after the ad was launched and backlash erupted, Jaguar boss Rawdon Glover said the ad’s “intended message” had been lost in “a blaze of intolerance” on social media platforms and rejected the notion that the video was woke.
“If we play in the same way that everybody else does, we’ll just get drowned out. So we shouldn’t turn up like an auto brand,” Glover stated. On LinkedIn, the executive still promotes his pronouns…
Unlike JLR, Volvo’s ad team read the room. Sensing the Overton Window had shifted away from far-left wokeism toward themes of family, tradition, and stability—they released this…
Revisiting the earlier question: Why did JLR wait six months to start searching for a new ad agency?
Was it due to slumping sales, or perhaps pressure related to tariffs? We may never get the full story—but what’s clear is this: woke marketing is dead. Companies view the purple-haired college graduate as an increasing liability rather than an asset.
Why does Aston Martin get it?
Why One Survival Food Company Shines Above the Rest
Let’s be real. “Prepper Food” or “Survival Food” is generally awful. The vast majority of companies that push their cans, bags, or buckets desperately hope that their customers never try them and stick them in the closet or pantry instead. Why? Because if the first time they try them is after the crap hits the fan, they’ll be too shaken to call and complain about the quality.
It’s true. Most long-term storage food is made with the cheapest possible ingredients with limited taste and even less nutritional value. This is why they tout calories so much. Sure, they provide calories but does anyone really want to go into the apocalypse with food their family can’t stand?
This is what prompted the Llewellyns to launch Heaven’s Harvest. They bought survival food from multiple companies and determined they couldn’t imagine being stuck in an extended emergency with such low-quality food. They quickly discovered that freeze drying food for long-term storage doesn’t have to mean sacrificing flavor, consistency, or nutrition.
Their ingredients are all-American. In fact, they’re locally sourced and all-natural! This allows their products to be the highest quality on the market, so good that their customers often break open a bag in a pinch to eat because they want to, not just because they have to due to an emergency.
At Heaven’s Harvest, their only focus is amazing food. They don’t sell bugout bags, solar chargers, or multitools. They have one mission – feeding Americans in times of crisis.
What they DO offer is the ability for people to thrive in times of greatest need. On top of long-term storage food, they offer seeds to help Americans for the truly long-term. They want them to grow their own food if possible which is why they offer only Heirloom, Non-GMO, Non-Hybrid, Open-Pollinated seeds so their customers can build permanent food security on their own property.
