(ZeroHedge)—British sports car manufacturer Jaguar, one of the most celebrated motorsport brands, first gained prominence in the 1950s with its iconic C-Type and D-Type sports cars, securing seven victories at the prestigious 24 Hours of Le Mans. Jag launched the iconic E-Type at the 1961 Geneva Motor Show and has since produced stylish vehicles for the general public and racing teams.
Given Jaguar’s legacy of racing excellence, their marketing team has just nuked the brand in a manner reminiscent of Bud Light’s controversial ad featuring Dylan Mulvaney, a man who identifies as a woman.
Jag’s new ad, published on X on Tuesday morning, is titled “Copy nothing.”
Copy nothing. #Jaguar pic.twitter.com/BfVhc3l09B
— Jaguar (@Jaguar) November 19, 2024
Yet it looks like their marketing team copied a scene from the movie Zoolander.
The X post was heavily ratio’d, and many people were utterly baffled by how tone-deaf Jaguar’s marketing team has become in an era increasingly shifting away from toxic woke ideology.
“Umm where are the cars in this ad? Is this for fashion?” X user Pixel Prett asked.
Jag’s social media team responded: “Think of this as a declaration of intent.”
Think of this as a declaration of intent.
— Jaguar (@Jaguar) November 19, 2024
Someone else asked Jag: “To go bankrupt? Got it.”
To go bankrupt? Got it
— LaTouraineBTS ⌚️ (@dave_watches) November 19, 2024
Not one vehicle was shown in the ad. Yet wokeism culture was pushed into overdrive.
Introducing you to the future.
— Jaguar (@Jaguar) November 19, 2024
Bring back the 1990s, please.
We all have the same question. Maybe Jag is trying to boost its DEI score for year-end purposes…
My question exactly https://t.co/ayHMsWoR7j
— Car Dealership Guy (@GuyDealership) November 19, 2024
Jag’s inability to read the room as the wokeism tide in corporate America goes out is troubling for the brand…
- “Backlash Is Real”: DEI Exodus Gains Steam Across Corporate America
- The Retreat Of DEI In Corporate America
- Insider Tells Christopher Rufo Why Boeing Killed DEI
Earlier this year, Subha Barry, former head of diversity at Merrill Lynch, told Bloomberg, “We are past the peak” of wokeism.
To sum up, this isn’t the first time Jag has had tranny issues.
Good luck.
Why One Survival Food Company Shines Above the Rest
Let’s be real. “Prepper Food” or “Survival Food” is generally awful. The vast majority of companies that push their cans, bags, or buckets desperately hope that their customers never try them and stick them in the closet or pantry instead. Why? Because if the first time they try them is after the crap hits the fan, they’ll be too shaken to call and complain about the quality.
It’s true. Most long-term storage food is made with the cheapest possible ingredients with limited taste and even less nutritional value. This is why they tout calories so much. Sure, they provide calories but does anyone really want to go into the apocalypse with food their family can’t stand?
This is what prompted the Llewellyns to launch Heaven’s Harvest. They bought survival food from multiple companies and determined they couldn’t imagine being stuck in an extended emergency with such low-quality food. They quickly discovered that freeze drying food for long-term storage doesn’t have to mean sacrificing flavor, consistency, or nutrition.
Their ingredients are all-American. In fact, they’re locally sourced and all-natural! This allows their products to be the highest quality on the market, so good that their customers often break open a bag in a pinch to eat because they want to, not just because they have to due to an emergency.
At Heaven’s Harvest, their only focus is amazing food. They don’t sell bugout bags, solar chargers, or multitools. They have one mission – feeding Americans in times of crisis.
What they DO offer is the ability for people to thrive in times of greatest need. On top of long-term storage food, they offer seeds to help Americans for the truly long-term. They want them to grow their own food if possible which is why they offer only Heirloom, Non-GMO, Non-Hybrid, Open-Pollinated seeds so their customers can build permanent food security on their own property.
