As a business move, it makes no sense. Then again, not much about the Big Corporate embrace of the culturally leftist diversity, equity, and inclusion (DEI) agenda ever did. On Jan. 24, shareholders of the wholesale club Costco overwhelmingly rejected an attempt to scuttle the corporation’s DEI programs. The pushback came at the strident behest of Costco’s Board of Directors.
Those directors are undoubtedly aware of the crushing financial penalties irate consumers doled out to Bud Light and Target when those two brand-name giants embraced woke causes as a basic business practice. What makes the company’s intransigence seem all the more mystifying is that Costco isn’t some fashionable urbanite boutique. Its customer demographic mirrors that of Bud Light and Target: working-class Americans.
Costco Execs With a Mission
“We owe our success to the more than 300,000 employees who serve our members every day. It is important that they all feel included and appreciated and that they transmit these values to our customers,” Costco Chairman Hamilton “Tony” James said at the shareholder meeting while regurgitating the stale “diversity is our strength” Obama-era mantra that has decidedly fallen out of favor with the general public in 2025. James’ triumph was total: 98% of shareholders voted against a proposal to investigate the risks DEI posturing posed to Costco’s profit margins.
The latter half of James’ quote should alarm anyone investing in Costco for sound financial reasons. The head of a major American corporation is stating that the company has a proprietary duty to “transmit” progressive social “values” to those seeking to purchase its wares. This is the precise out-of-touch formula for alienating your entire customer base, as Bud Light, with its transgender spokesperson, and Target, with its LGBTQ clothing line for kids, learned the hard way.
James’ words disturbingly indicate that there is more than business success driving Costco’s executive suite. […]
— Read More: www.libertynation.com
At Last, a Company With Integrity in the Gold IRA Industry
For several years, I’ve been vetting out precious metals companies in search of the best. I believe in gold and silver but it’s hard to find integrity in the Gold IRA industry. The vast majority operate with shady tactics and gigantic spreads that take advantage of Americans who simply want to protect their life’s savings.
I’ve found a handful that I like and I’ve worked with some of them. By no means would I “unrecommend” them because, again, I vetted them out and found them to be above the fold. Unfortunately, it isn’t hard to be better than the rest when the rest are so darn awful.
After years of searching, I finally found a company that truly operates with integrity. Augusta Precious Metals has three important attributes that set them far above the competition:
- Non-Commissioned Sales Team: I cannot stress how important and unique this is. With just about every other company in the Gold IRA industry, the sales teams make commission from every account they open. This means they steer their clients toward the gold and silver products with the highest commission. With Augusta Precious Metals, the team is solely focused on putting the best gold and silver for their clients into their IRA. They get paid to serve the best interests of the Gold IRA client, NOT their own commission pay.
- Incredibly Low Fees: Most Americans would be shocked if they knew the spread other Gold IRA companies charge. Augusta charges just 5% versus up to 45% elsewhere.
- No Pressure, No Gimmicks: There’s an understanding among most in the Gold IRA industry that fear and pressure is the way to go. Augusta Precious Metals takes a sober approach when working with clients because they hold integrity in the highest possible regard. This is why they don’t offer gimmicks like “free” or “bonus” silver. It’s also why they do not apply pressure tactics to get quick sales. Their educational and transparent approach to doing business is exceedingly rare in the Gold IRA industry.
