Recent data from multiple analytics firms suggests that calls for a boycott of Meta’s platforms have had little impact on user engagement, despite Mark Zuckerberg’s decision to cut biased left-wing “fact checking” programs and the Silicon Valley giant’s DEI initiatives.
Business Insider reports that in the wake of Meta’s announcement that it would eliminate its biased third-party “fact checking” and scale back its diversity, equity, and inclusion (DEI) initiatives, thousands of users expressed their intention to leave the company’s platforms. However, data from several market intelligence firms indicate that these calls for a boycott have not significantly affected user engagement on Meta’s core platforms, such as Facebook and Instagram.
According to Apptopia, a market intelligence firm, Facebook’s daily active users (DAUs) initially declined by about two percent year-over-year following the policy changes. However, this trend was quickly reversed after news of a potential TikTok ban in the United States surfaced, prompting users to return to Meta’s platforms. Instagram experienced an even stronger rebound, with DAUs rising above the previous year’s levels on January 18, 19, and 20.
Thomas Grant, vice president of research at Apptopia, stated, “The data — especially the number of daily active users (DAUs) — tells the story that usage started to fall after all the headlines came out about the changes Meta was making. But, then the news about the potential TikTok ban changed that trend and people started engaging with the [apps] more again.”
Interestingly, a survey conducted by CivicScience found that 36 percent of the 1,346 American participants supported Meta’s decision to replace fact-checking with Community Notes, compared to 32 percent who opposed the move. Support was particularly strong among Gen Z users aged 18-24, with 53 percent backing the changes. […]
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